Can we predict cultural ecosystem services, and are we measuring the right things?
This paper describes a framework that allows to create a model for predicting and mapping cultural services. The cultural ecosystem service model for the service 'aesthetic appreciation', using urban wildflower meadows that varied in plant diversity and height was tested. It explored whether rating scores given by visitors were influenced by their own characteristics as well as the biodiversity of the meadows. The new model was an improvement on previous models, and drew attention to the importance of measuring cultural capital in people.