Communicating your Science: An Introduction to Social & Traditional Media

Organised by the British Ecological Society and Zoological Society of London this workshop will enable delegates to effectively communicate their research to scientists and the public.

Organised by the British Ecological Society and Zoological Society of London this workshop aims to demonstrate the value of engaging (non) academic audiences through social media tools and traditional media channels. We will offer participants an opportunity to create or improve their own online profile and introduce social media platforms such as Twitter that they can use to effectively communicate their research to scientists and the public. We will also discuss ways to secure coverage in traditional media. Although the workshop will focus on biological sciences, the newly-acquired skills can be applied in other academic disciplines.

Brief Outline

9:30-10:00: Arrival and coffee/tea

10:00-10:15: Introductions and workshop overview

10:15-11:30: Background and exercises on using social media for science communication

11:30-11:45: Tea and coffee break

11:45-13:00: Developing tools for communicating your science on social media

13:00-14:00: Lunch

14:00-15:30: Background and exercises on media engagement

15:30-15:45: Tea and coffee break

15:45-16:30: Wrap-up and question/answer session

16:30 onwards: optional trip to the Earl of Camden for further networking

Speakers

Stephanie Januchowski-Hartley is a postdoctoral researcher at Universite Paul Sabatier, Toulouse, France where she is evaluating impacts of dams, weirs and roads on freshwater fish distribution and community composition. She is the creator of #DamOrNot, a weekly public education ‘hashtag game’ on Twitter, and communicates about freshwater conservation with community and school groups across the world.

Dani Rabaiotti is a PhD student at the Institute of Zoology at the Zoological Society of London, studying the impacts of climate change on African wild dogs. She is the author of ‘Does It Fart?’, a book that was created through Twitter. To date, she has over 5,500 followers and has been involved in numerous viral hashtags, as well as sharing a weekly #wilddogfact, leading to a number of media appearances.

Sabrina Weiss is the Press Officer of the British Ecological Society, managing press activity for the Society’s journals and working with members and their institutional press offices to promote their work. Sabrina previously worked in PR and digital media roles in the non-profit, aviation and technology sectors, and holds a MSc in Communication Psychology from the London School of Economics and Political Science.

Tickets for this event are now sold out. If you would like to be put on the waiting list please contact Amy Padfield