Training workshop: Developing Activities with your Audiences in Mind
Having a framework for engaging with diverse communities, especially the marginalised and vulnerable, is particularly important to ecologists in the present climate.
This interactive two-hour online workshop and associated resources equips attendees with a framework to decide on a target audience for their public engagement or science communication, and then to develop their activities with this audience in mind. Rather than focusing on any particular audience(s), it explores the barriers which can be raised or lowered through various factors including location, timing, format and more. The framework will give attendees a series of questions to work through when they begin developing an activity for a particular audience.
Having a framework for engaging with a variety of communities, including the marginalised and vulnerable, is particularly important to ecologists in the present climate. Ongoing environmental concerns and the climate crisis will affect everyone but will have a disproportionate impact on the most vulnerable. Covid-19 has also given rise to more ecofascist discourse which risks further excluding some groups or alienating currently engaged individuals.
The framework could also benefit communication between ecologists and others beyond science communication and public engagement e.g. field work and consulting policy makers.
Format of delivery: Online interactive Webinar with use of breakout rooms and polls. Written resources will be provided to act as a standalone guide.
Who is it for? Early career ecologists starting to design their own activities or events, or ECRs who want to stimulate ideas on how to reach new audiences.
When is it? Wednesday 10th June 10:00 – 12:00 BST. We will also be releasing the recording of the Webinar to those further unable to attend.
How much will it cost? Interactive digital workshop attendance:£10 BES Members / £25 Non-members. Please contact us if you are experiencing financial hardship. You can apply for your space on the course via the link here.
Training provider: Hana Ayoob
I am a trainer, producer and speaker specialising in science communication and public engagement, with a background in zoology. I have worked with science festivals, patient societies, universities and other organisations to develop hundreds of resources and events for the public. I am also an illustrator and enjoy injecting creativity into science communication and public engagement. I am particularly passionate about equality, diversity and inclusion within science which led me to co-found Minorities in STEM, a network to support BAME individuals working/studying in STEM fields.
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