Training workshop: Developing Engagement Activities with your Audience in Mind
Having a framework for engaging with diverse communities, especially the marginalised and vulnerable, is particularly important to ecologists in the present climate.
This interactive digital workshop equips attendees with a framework to decide on a target audience for their public engagement or science communication, and then to develop activities with this audience in mind. Rather than focusing on any particular audience(s), it explores the barriers which can be raised or lowered through various factors including location, timing, format and more.
This training will address the particular barriers some groups might face when engaging with the natural world or particular topics. For example, cultural backgrounds can shape the way people view the environment, or disability can limit the access others have to nature.
Having a framework for engaging with diverse communities, especially the marginalised and vulnerable, is particularly important to ecologists in the present climate. Ongoing environmental concerns and the climate crisis will affect everyone but will have a disproportionate impact on the most vulnerable. Covid-19 has also given rise to more ecofascist discourse which risks further excluding some groups or alienating currently engaged individuals.
The framework could also benefit communication between ecologists and others beyond science communication and public engagement e.g. field work and consulting policy makers.
Format of delivery:Online interactive Webinar with use of breakout rooms and polls. Written resources will be provided to act as a standalone guide.
Who is it for? Early career ecologists conducting public engagement and science communication.
When is it? Monday May 18th 14:00 – 16:00 BST. For those who cannot attend in normal working hours due to caring duties, we are organising a follow up Webinar. We will also be releasing the recording of the Webinar to those further unable to attend.
How much will it cost? Interactive digital workshop attendance:£10 BES Members / £25 Non-members. Please contact us if you are experiencing financial hardship.
Training provider: Hana Ayoob
I am a trainer, producer and speaker specialising in science communication and public engagement, with a background in zoology. I have worked with science festivals, patient societies, universities and other organisations to develop hundreds of resources and events for the public. I am also an illustrator and enjoy injecting creativity into science communication and public engagement. I am particularly passionate about equality, diversity and inclusion within science which led me to co-found Minorities in STEM, a network to support BAME individuals working/studying in STEM fields.
For more upcoming training workshops and resources in public engagement and science communication, please visit our dedicated training hub.
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